Americans have become used to stuffing themselves on Thursday with all the trimmings and then stuffing their stockings with blockbuster deals on Black Friday and the following Cyber Monday. But (surprise!) it turns out one of the great U.S. cultural exports is our shopping holiday.
That’s right, the doorbuster deals have become a global phenomenon. So which countries spend big on the hottest retail weekend of the year? And which country dwarfs U.S. spending with their own special shopping holiday? We’ll take a look at how U.S. brands are connecting with global consumers and the ways in which major U.S. online retailers localize the holiday for shoppers overseas.
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