We’re looking at a mobile-first global population through the 21st century. If you’re holding back on app translation and localization, you’re ceding profitable ground to existing competitors and companies who may be keen on making off with your idea. How do you defend yourself? Begin by exploring where to go first and how to leverage localized app store optimization to make sure you’re visible when you launch.
In this article we’ll talk about the opportunity and how to navigate the matrix of factors that inform a solid global app strategy.
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