The Rise of Global Brand Evaluation in Brand Strategy

A U.S. brand launch in a new international market faces a unique challenge when it comes to earning trust and establishing mindshare. Selling local means sounding local, and the leap from English to a foreign language is one in-country competitor brands don’t have to manage.

An increasing number of companies are using global brand evaluation services to help inform their global launch strategy. In this post, we’ll talk a bit about why translation and localization are crucial components of international brand positioning, and the types of questions global brand evaluation services help answer.