The Numbers Favor a Global Content Marketing Strategy

At the highest level, your number one objective in any market is the acquisition and retention of customers. While these fundamentals are so obvious they often go unsaid, it’s amazing how quickly they are forgotten when companies seek customers in international markets. There’s something about English-centric bias that tends to minimize a full-court approach to sales and marketing in a global environment. This is most evident in the arena of content marketing.

In this article, we’ll look at some of the compelling research behind the value of a global content marketing strategy, and the competitive advantage global content marketing can give your business.