If you’ve got a lot invested in your creative content — whether it serves to convert prospects, carve out your brand niche or carefully groom your burgeoning international reputation — transcreation will be an unavoidable pit stop on your path to global.
Looking for a competitive advantage when it comes to generating buzz for your company in the media? The press release is an overlooked tool, especially when you adopt a global mindset. While U.S. companies often restrict their releases to English-speaking North America, an enterprising number of firms are harnessing the power of press releases translated for international journalists.
In this post we’ll discuss why the press release is still alive and well, and how translating your news for the world can open up global opportunities.
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