At the highest level, your number one objective in any market is the acquisition and retention of customers. While these fundamentals are so obvious they often go unsaid, it’s amazing how quickly they are forgotten when companies seek customers in international markets. There’s something about English-centric bias that tends to minimize a full-court approach to sales and marketing in a global environment. This is most evident in the arena of content marketing.
In this article, we’ll look at some of the compelling research behind the value of a global content marketing strategy, and the competitive advantage global content marketing can give your business.
A U.S. brand launch in a new international market faces a unique challenge when it comes to earning trust and establishing mindshare. Selling local means sounding local, and the leap from English to a foreign language is one in-country competitor brands don’t have to manage.
An increasing number of companies are using global brand evaluation services to help inform their global launch strategy. In this post, we’ll talk a bit about why translation and localization are crucial components of international brand positioning, and the types of questions global brand evaluation services help answer.
For the first time in recorded history, the Chinese are drinking more red wine than the French. Wineries in the U.S. and Europe are looking East to reach new wine drinkers and grow revenues. But wine translation for China involves some delicate cultural and linguistic considerations. Read this post for a beginner's guide to Chinese wine translation.
Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.