south america

Brazil Is a Good Bet for Global Brand Expansion

September 11, 2012 by Susan Howard
Category: International & Global Translation Services, International Business
Brazil

Brazil is going to be busy. While recent news has focused on how the once white-hot economy has slowed considerably since 2010, there’s no doubt that an enormous amount of economic potential is ahead for the South American powerhouse.

An exploding middle class, greater internet access, and unique opportunities in the Brazilian franchise boom are all reasons you should keep Brazil on your radar.

In this article, we’ll take a brief look at the numbers behind the headlines and provide a few popular resources for exploring possible pathways to success among the Portuguese-speaking population of Brazil.

Been There, Haven’t Done That: Four Hours in Buenos Aires

June 21, 2011 by Lauren Kerr
Category: Culture

El Ateneo by Flynn Wynn

The meeting's over. You've got a little time to explore. It's your chance to get out of that hotel room, get off the beaten path, and experience the culture, the flavor, and the people.

Buenos Aires is known as the Paris of South America, a vibrant cosmopolis of tree-lined avenidas, European influences, and stylish citizens called porteños. We've pulled together, with some help from our Acclaro Buenos Aires office, some unique activities and places in Buenos Aires, the ones most travelers don’t have a chance to experience. Next time you’re in town with a few free hours, check out our list and go home with your best stories ever.

1. Browse the stacks and toss back a cup of cortadito café at El Ateneo. Once it was a theater in which Argentina’s finest tango artists performed. In 2000 it was renovated and turned into a gigantic bookstore – yet the original ornate carvings, stage curtains, and grand ceiling remain. You can sit and read in what were once theater boxes.

Q&A: Doing Business in Brazil

April 27, 2011 by Guest Author
Category: Q&A, International Business

About guest author Rui Monteiro-Claro: Rui is a client development manager at Acclaro, with nearly 15 years experience in the translation and localization industry. Rui was born and raised in Portugal and often travels to Brazil for business and pleasure.

What makes Brazil such an appealing place for business?

Brazil has the world's eighth-largest economy, despite the poverty and inequality that plagues this giant of the southern hemisphere. And as one of the fastest-growing economies on the planet, it's become a much more attractive place to do business. Brazil is the second-largest exporter of agricultural products, has a large industrial sector, and vast mineral, oil and gas resources.sao paolo

Starting in 2003, the government headed by President Lula (and now by his successor, Dilma Rousseff) put in place a mix of progressive social policies and excellent fiscal management. Domestic consumer demand is rising, GDP was more than $2 trillion in 2010, and the economy continues to enjoy healthy growth.

The official language of Brazil is Portuguese — not Spanish — and it's very important to remember this. While most Brazilians can understand Spanish, they are proud of their status as the only Portuguese-speaking country in South America.

How should I prepare for business meetings in Brazil?

It's important to schedule business meetings at least two or three weeks ahead of time, and confirm them when you arrive in Brazil. Make sure to leave a couple of hours in between meetings in case the meetings go on longer or start later than you've planned.

You'll also need to adjust your own expectations of time. Brazilians approach scheduling with a very relaxed and flexible attitude and may arrive late — very late.

It's extremely important to socialize a bit before you get down to business, because the first step to building trust and good relationships in Brazil is getting to know your colleagues personally. And personal relationships are one of the single most important keys to succeeding in business in Brazil. So you may start a meeting by sharing a cafezinho (a little cup of that famous Brazilian coffee) and talking about soccer and family before any actual business takes place. Make sure to accept any food and drink that you’re offered as refusing can be considered insulting.

Been There, Never Done That: Four Hours in Rio de Janeiro

February 24, 2011 by Lauren Kerr
Category: Culture

The meeting’s over. You’ve got a little time to explore. It’s your chance to get out of that hotel room, get off the beaten path, and experience the culture, the flavor, and the people.

It’s almost Carnaval time, so we’ve pulled together some of our favorite activities and places in Rio – the ones most travelers don’t have a chance to experience. If you’re in town with a few free hours, check out the list below and go home with your best stories ever — especially if you’re there next week when the festivities are at their wildest.rio de janeiro

It might be tough, but don’t spend all your time at the beach. Go for some  hang-gliding at Pedra Bonita, a short distance from Ipanema — it’s a great spot to start. And you’ll end up at the beach after all, where you can grab a refreshing coconut water sipped right from the shell.

Tour a Rio favela and gain a better understanding of how the other half (or actually, the other 20%) lives. Favelas may be poor, yet they’ve been home to some of Brazil’s finest soccer players and contribute more than their share to Rio’s famous Carnaval celebrations.

Three Reasons to Get Into Brazil

BRIC is more than a simple acronym symbolizing the emerging markets of Brazil, Russia, India and China. It's often a business imperative to sell into these countries, where the population increasingly has income not only for lower-priced commodities, but also for luxury goods. Let's focus on Brazil. 

brazilWith an estimated 201 million inhabitants and a land mass nearly equal to that of the U.S., Brazil is a huge player in the global marketplace. It has one of the fastest-growing economies in the world, with an average annual GDP growth rate of over 4% in the past five years and purchasing power of over $2 trillion. Economists estimate at least 7% growth for 2010. Much of this is due to a quickly emerging lower middle class of 95.4 million people who are snapping up cars, cell phones, new homes and all the items needed for these newly-built homes — commodities and discretionary products that American companies produce and sell.

So is now the time to start offering your company's products and services to Brazilian consumers? Absolutely. Here are three reasons to start tapping into the potential of this market:

1. The economic future is bright. Thanks to the prudent fiscal and monetary policies of President Lula and his economic team, Brazil was shielded from much of the fallout from the global financial crisis of 2008-09. Though growth rates slowed, the overall impact was minimal, and the country emerged in 2010 to lead South America with sustained growth, strong exports, moderate inflation and decreasing unemployment. It is predicted to become one of the five largest economies in the world in the decades to come.

As an American company, breaking into the Brazilian market is not as much of an obstacle as in other countries. Since Brazilian independence in 1822, the U.S. and Brazil have enjoyed relatively friendly, active political and economic relations. Currently, the United States is one of the largest exporters to Brazil, representing nearly 16% of their $128 billion imported goods and services, followed closely by China.

Emerging markets: Think BRIC

Ever heard of BRIC?  This is yet another must-know acronym for the entrepreneur, economist and business professional who is interested in engaging in global business.

BRIC, also known as the “Big Four”, is an acronym for a grouping of four countries that are considered by some analysts to offer the most potential for booming economic development in the upcoming decades:  Brazil, Russia, India and China.  These countries have several interesting traits in common that will appeal to you as a business person looking to market products or services to foreign countries.

  • Big land area:  these four countries occupy over a quarter of the globe’s surface
  • Lots of people:  together, they are home to over 40% of the world’s population
  • High growth rate: by 2050, they will likely surpass the combined economies of the world’s current richest countries according to projections made by investment bank Goldman Sachs
  • Increased buying power:  their respective currencies could appreciate by as much as 300% over the next 50 years, also according to Goldman Sachs
  • Quickly growing middle class: this translates to an increased demand for basic and higher-priced goods

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Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.

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