If you’re running into hurdles trying to secure that increase in your 2015 localization budget, you’re not alone. Upper management often undervalues the effort, resources and budget required to successfully adapt products to international markets. So how can you capture their attention and convince them of the phenomenal impact that translation can have on your company’s profit margins?
Changing translation partners midstream may seem like a complete impossibility when you're moving full-steam ahead towards an international launch — but if you’re not getting the translation quality your brand deserves, it's an imperative. Luckily, making the transition doesn’t have to be complicated. In this post, we’ll take a look at some good reasons for switching to a new translation partner and five tips to make the transition as smooth as possible.
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