Valentine’s Day 2014: Sweetheart Spending in Asia

Valentine’s Day isn’t just a Western affair. Like love, holiday traditions cross borders, and with them comes big commerce. The thought might count for many, but the spending on Valentine’s Day gifts really adds up.

Holidays in translation always have a localized flavor, though. Gifts vary, as do who sends them, who gets them, and when they’re traditionally sent. For some, Valentine’s Day is the smaller of the big spends.

So what’s it going to cost you to say “I love you” around the world? It depends on the gifts and it depends on the culture. Let’s take a look at how that special someone makes out in the East.