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Marketing Translation: Bridging the Language Gap

5 Steps and 5 Principles For Translating Marketing Campaigns

From brochures to ad campaigns to websites, marketing materials pose a unique challenge to companies promoting products and services in new language markets. How do you ensure that your translated campaign maintains the impact of the original? And, how do you name products, translate idioms and maintain consistency across language markets without having to launch new marketing campaigns (with new creative, photography and design costs) for each market?
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How Ugly Conquered the World

A Colombian Telenovela Adapts to Local Markets
Many popular American television shows, such as "The Simpsons," "The X Files," and "Grey’s Anatomy" have been dubbed or subtitled and become "must see TV" around the globe. Less often, foreign shows are adapted for American audiences, such as the popular imports "The Office" and "Who Wants to Be a Millionaire." But ever heard of "Yo Soy Betty, la Fea"? Well, actually, you probably have — as the Colombian series that inspired the hit American comedy "Ugly Betty."
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Planning for International Holidays in 2010

Taking public holidays into account for all countries where your company operates can save your team scheduling headaches — and expenses. To aid your firm to navigate numerous national holidays, Acclaro has compiled a 2010 calendar with holidays noted for 19 countries, including Canada, Mexico, Japan, United Kingdom, China and India.
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Spotlight on Acclaro Services:
eLearning Localization

Picture this: You’re expanding into a new market and are charged with training a native workforce to staff the new corporate office, manufacturing facility, retail store or call center. How do you bring them up to speed — both to succeed in their new roles and to navigate company procedures — effectively and affordably?

ELearning tools and content have the potential to do both. But, again, how do you translate materials developed for your home market employees into the necessary target language effectively and affordably?

At Acclaro, we work with you to recreate and adapt your learning content for global markets, including:

  • Computer-based training
  • Web-based training
  • ELearning and multimedia applications
  • Videos and DVDs
  • Voiceovers

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Contact sales@acclaro.com to discuss your eLearning localization needs.

Webinar: The Basics of Website Globalization

On Thursday, January 21, 2010 Acclaro presented a free, one hour webinar on "The Basics of Website Globalization."

Back by popular demand and presented by Acclaro globalization expert Jon Ritzdorf, the webinar examined the ins and outs of preparing a website for new language markets. Jon reviewed five core business questions:

  • How will an international user find the site?
  • How will they navigate it?
  • What will they see?
  • How will it be adapted to the local market?
  • How will they interact?

To view this webinar, please contact Stephanie Engelsen at sengelsen@acclaro.com.

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