Business Translation Services

Brazil’s Second Half in the Greatest Global Game


With World Cup 2014 underway, the world’s attention turns once more to the pageantry of competition in Brazil. A country once believed to be an unstoppable force in terms of economic growth, new realities have made the game in Brazil more complicated. There have been a few injuries—hobbled exports to China and inflationary hamstrings among them—but within the uncertainty opportunities remain.

Standby for the corner kick. Brazil is preparing to take the pitch and get the game underway again.

Quality Assurance In Your Translated and Localized Materials

May 13, 2014 by Marla Bloch
Category: Localization Tips, Business Translation Services

Why does quality matter when you are comparing translation agencies? And how can you know what quality you'll end up with? What defines a quality-oriented translation process? And why isn't an "accurate" translation good enough? We'll answer these questions and more in this blog post on quality assurance.

Tetraphobia and Doing Business in Asia

If ignored, tetraphobia — literally, fear of the number four — could be deadly for your brand in Asian markets. So what is this common superstition and how can you avoid falling into its trap when expanding your business into China, Japan, Korean, and other East Asian countries? And why are we so brazenly flirting with Fate by posting this on the fourth day of the fourth month? Read on to find out more....

Jersey Shore to Cross the Atlantic - and Beyond

Starting this week, MTV will start showing its hit television show "Jersey Shore" in 30 different countries, hoping that the "narrative" will prove to be "universally appealing," reports Brian Stelter in The New York Times.jersey shore buenos aires ad

If the ads are any indication, foreign markets may at least have some piqued interest. As Adrien Chen observes on's Australian site:

On the poster I see a muscle man who is tan. In our culture, muscles are good – we either want to have them or want to be with someone who does. The man is adorned with flashy jewellery: Perhaps he is wealthy. I enjoy watching wealthy, fit people people flaunt their wealth. The man looks like he is aggressive. He looks both threatening and appealing. Are his hand signs American for “welcome?” or “I will fight you?” I will watch this show.

Would you? As Chen puts it, "As a foreigner, I am fascinated by America." And if MTV is pushing "Jersey Shore" as a prime example of American culture, of course it will attract the interest of foreign viewers.

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Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.


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