Despite Europe's economic woes, unemployment remains low in Germany and consumer confidence is on the rise. Germany is the powerful motor driving Europe’s economy forward. If you’re looking for strong purchasing power and 80+ million new customers, this Western European market is not to be overlooked.
To truly connect with German customers and get beyond winging it with your “Genglish,” you’ll want to invest early on in translation for this market. Among your top priorities will naturally be client-facing communications, such as your corporate website, marketing materials and product information.
Attention to detail will definitely pay off as you continually build and refine your German branding. In this post we’ll take a look at five pointers to help you develop your strategy and go to task.
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