April Fool's Day: Pranks Around the World

April 1, 2014 by Acclaro
Category: International & Global Translation Services, Culture
april-fools-day

Thanks to the internet and viral marketing, April 1st has become a bonafide field day for companies around the world that leverage the holiday to generate spring buzz for their brands. From fake tech products, such as the Nokia Touchscreen Lumia microwave, to bogus publicity stunts, like Starbuck’s new Plenta 128-ounce drink, All Fools’ Day is truly a competition in devious creativity for the world’s top brands. You probably remember some of last year’s highlights:

  • Google announced “nose”, a search-by-smell feature
  • Vimeo changed its name to Vimeow, a site featuring cat videos
  • Scope released bacon-flavored mouthwash
  • Sony created headphones for cats
  • Twitter announced it would charge $5 per month to use vowels in tweets
  • Virgin Atlantic created a glass-bottom airplane
  • Netflix added categories such as “TV Shows About Seriously Pissed Off Wives”
  • YouTube claimed it was shutting down

As these and other major companies entertain the world with globally-reaching farces, employees are also getting into the spirit of April Fool’s. In some company cultures, pranks are seen as hip and the more outlandish the farce, the better (within reason, of course). If you need some inspiration for a prank to pull on your boss later today, check out The Examiner’s Top 12 list from last year.

At Acclaro, we celebrate April 1st in a plethora of languages both here in the States and in our offices around the globe. Here are three of our April Fool’s stories from Germany, Italy and Russia:

Daniela Eaton, Acclaro Program Manager
Everswinkel, Germany

daniela eaton
"In Germany we say “April, April” when we play a trick on someone. In my region, the local newspapers usually publish fake stories and then clarify the next day. One time they published a story about a filling station for military vehicles that the British soldiers had left behind. The story read that since the piping was installed and no longer in use, they were going to build a direct line to a local brewery to provide us quicker access to beer.  Too bad this turned out to be false!"

 

Alessia Petrucci, Director of Translation
Cutigliano, Italy 

alessia petrucci

 

"In Italy, we used to stick a paper fish on people’s backs so they would walk around without knowing. We thought that was the funniest thing when we were in elementary school! We would tell improbable lies and then cry ‘pesce d’Aprile!’ (April fish). It was also typical to circulate rumors about something terrible happening to Berlusconi, which we loved to believe even if we knew they weren’t true!"

 

 

Anya Cherico, Globalization Recruiter
Yekaterinburg, Russia

anya cherico


"While April Fool’s is less celebrated in Russia, some Russians recognize it by playing small and silly jokes on each other. They may say “Your back is white” (meaning you have some white paint on your back) or “You have a hole in your pants.” If a person reacts, we say: “С первым апреля!” (Happy April 1st!) or “Апрель-никому не верь” (Don’t trust anyone in April). It is not uncommon for some Russians to prank each other for the entire month of April, not just the first day."


How do people celebrate April 1st in your culture? What was the best prank from your office today? Share your story with us on Facebook or Twitter. And then contact us to learn more about how we can score your brand some global publicity — no pranks required!

Subscribe to this blog

RSS feed

About this blog

Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.

Categories

software cost tips technology & localization industry language entertainment southeast asia arabic website marketing mobile acclaro languages of the world acclaro localization and translation services acclaro world language map world language map arts sports & culture europe eastern europe africa french international business north america latin america middle east swedish asia german chinese documents case study localization retail quality transcreation spanish south america italian english ecard networking portuguese romance languages japanese staffing technology machine translation cost savings acclaro games language apps elearning localization multimedia translation multimedia localization elearning translation training translation ecommerce localization bitcoin cryptocurrency global ecommerce bitcoin regulation bitcoin exchanges china chinese translation chinese localization beijing localization cantonese and mandarin translations translation for business in china business translation in chinese top retail markets in the world new retail openings retail markets acclaro black friday cyber monday cyber week cyber monday woche single’s day bachelor’s day holiday shopping online borderfree doorbuster sales global holiday ecommerce healthcare initiative spanish healthcare cuidadodesalud.gov mt case study mobile apps mobile app translation app store optimization aso mobile app thai translation ecommerce in asia valentine’s day valentines in japan valentines in south korea chinese valentine’s day singles day translation project fitbit visualiq gibson mardi gras food localization globalization consulting localization staffing localization recruiting startups global scalability international ecommerce international payment international order fulfillment global online shopping acclaro april fool’s stories usaapril fool’s stories germany april fool’s stories ecommerce ecommerce design wine translation marketing translation english remains the dominant language in the united states but almost one in five americans speaks a language other than english at home. are you missing out on customers who are more comfortable doing business in languages other than english? read on to learn how your company can profit from translation within the united states. translation myths translation mistakes international translation misconceptions translation errors translation process translating startups marketing translations translation marketing international social media qa quality assurance quality translations global apps app localization app translation app store translation global startups international app launch press release translation international press release global pr global press release press release localization kontax translate news international marketing video localization video translation video translation agency brazil brazilian portuguese english-to-portuguese translation boston translation services boston web translation boston translation agency global branding international branding global brand evaluation lithuanian translation lithuanian language translation adapt to lithuanian translators translation ecommerce in india business travel business travel apps international banking financial services translation marketing transcreation international copywriting website translation website localization japanese translation english-to-japanese translation japanese translation services translation solutions web localization mobile app localization iphone 6 glocal global brands translation services translation agency translation partner global content marketing localization world business case for translation