Top Tips for Japanese Localization

June 24, 2011 by Acclaro
Category: Localization Tips, "Spot" on Language, Translator's Corner

The Acclaro blog entry below is featured today on the Japan Intercultural Consulting Blog. Japan Intercultural Consulting is an international training and consulting firm focused on Japanese business. 

Translating content into Japanese presents a variety of challenges, most notably capturing the natural flow and tone of Japanese sentences. In American business, writing tends to be more informal, yet if translated into Japanese, it would seem too casual and possibly even rude. Translating English content, which is more than likely not in the appropriate tone for Japan, into Japanese is challenging, but not impossible. Read these tips to achieve high-quality, natural Japanese translations when working with a translation vendor. Also refer to our tips for preparing for any translation project, no matter what the language.

Our recommendations for translation into Japanese:

  • Supply approved text samples in Japanese. Before you begin translation, give your translation partner examples of Japanese text that has a tone, style, and voice approved by your Japanese management. This is essential in order to speed up the translation and review process – and should save you time and energy (and maybe even costs) in the long run.
  • Choose a representative section of the entire project and have that translated first. While this is a best practice for translation into any language, this is especially important for Japanese. Once the section is translated, give feedback on the translation to your vendor. You may even want to have a face-to-face meeting or video conference to review the changes together.  The glossary, style guide and translation memory can then be updated with relevant changes. The remainder of the translation can follow, using lessons from this initial translation.

Read the full blog entry at Japan Intercultural Consulting.

Subscribe to this blog

RSS feed

About this blog

Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.

Categories

software cost tips technology & localization industry language entertainment southeast asia arabic website marketing mobile acclaro languages of the world acclaro localization and translation services acclaro world language map world language map arts sports & culture europe eastern europe africa french international business north america latin america middle east swedish asia german chinese documents case study localization retail quality transcreation spanish south america italian english ecard networking portuguese romance languages japanese staffing technology machine translation cost savings acclaro games language apps elearning localization multimedia translation multimedia localization elearning translation training translation ecommerce localization bitcoin cryptocurrency global ecommerce bitcoin regulation bitcoin exchanges china chinese translation chinese localization beijing localization cantonese and mandarin translations translation for business in china business translation in chinese top retail markets in the world new retail openings retail markets acclaro black friday cyber monday cyber week cyber monday woche single’s day bachelor’s day holiday shopping online borderfree doorbuster sales global holiday ecommerce healthcare initiative spanish healthcare cuidadodesalud.gov mt case study mobile apps mobile app translation app store optimization aso mobile app thai translation ecommerce in asia valentine’s day valentines in japan valentines in south korea chinese valentine’s day singles day translation project fitbit visualiq gibson mardi gras food localization globalization consulting localization staffing localization recruiting startups global scalability international ecommerce international payment international order fulfillment global online shopping acclaro april fool’s stories usaapril fool’s stories germany april fool’s stories ecommerce ecommerce design wine translation marketing translation english remains the dominant language in the united states but almost one in five americans speaks a language other than english at home. are you missing out on customers who are more comfortable doing business in languages other than english? read on to learn how your company can profit from translation within the united states. translation myths translation mistakes international translation misconceptions translation errors translation process translating startups marketing translations translation marketing international social media qa quality assurance quality translations global apps app localization app translation app store translation global startups international app launch press release translation international press release global pr global press release press release localization kontax translate news international marketing video localization video translation video translation agency brazil brazilian portuguese english-to-portuguese translation boston translation services boston web translation boston translation agency global branding international branding global brand evaluation lithuanian translation lithuanian language translation adapt to lithuanian translators translation ecommerce in india business travel business travel apps international banking financial services translation marketing transcreation international copywriting website translation website localization japanese translation english-to-japanese translation japanese translation services translation solutions web localization mobile app localization iphone 6 glocal global brands translation services translation agency translation partner global content marketing localization world business case for translation