Brazil’s Second Half in the Greatest Global Game


With World Cup 2014 underway, the world’s attention turns once more to the pageantry of competition in Brazil. A country once believed to be an unstoppable force in terms of economic growth, new realities have made the game in Brazil more complicated. There have been a few injuries—hobbled exports to China and inflationary hamstrings among them—but within the uncertainty opportunities remain.

Standby for the corner kick. Brazil is preparing to take the pitch and get the game underway again.

5 Things to Look for in a Video Translation Agency

Video translation

Have you been tasked with overseeing a video translation project? Do you feel overwhelmed and/or unsure of how to begin? The most important thing for you to know is how to select the right video translation partner for your project needs and goals. In this post, we'll review five criteria to consider.

Buzz Beyond Borders with Press Release Translation

press release translation

Looking for a competitive advantage when it comes to generating buzz for your company in the media? The press release is an overlooked tool, especially when you adopt a global mindset. While U.S. companies often restrict their releases to English-speaking North America, an enterprising number of firms are harnessing the power of press releases translated for international journalists.

In this post we’ll discuss why the press release is still alive and well, and how translating your news for the world can open up global opportunities.

App Localization & App Store Optimization: Invest in Defensive Translation

app for paris

We’re looking at a mobile-first global population through the 21st century. If you’re holding back on app translation and localization, you’re ceding profitable ground to existing competitors and companies who may be keen on making off with your idea. How do you defend yourself? Begin by exploring where to go first and how to leverage localized app store optimization to make sure you’re visible when you launch.

In this article we’ll talk about the opportunity and how to navigate the matrix of factors that inform a solid global app strategy.  

Translation Myth-Busting: Top 10 Misconceptions About Translation (Part 2)

May 20, 2014 by Acclaro
Category: Localization Tips, Professional Translation Services
translation myths

This week we continue our mission to help your company’s next translation project flow smoothly from one market to the next. As is so often the case, our greatest barrier to global success is often our own misunderstanding of how translation and localization projects work. There’s no reason to let a few specious assumptions stand in the way of your company and new international customers.

Picking up where we left off in part one of our series on translation myth busting, part two tackles some of the more technical misconceptions. Together we’ll cover D-I-Y translation, technical QA, glossaries, translation memory and machine translation as we round out the top ten misconceptions about translation. 

Quality Assurance In Your Translated and Localized Materials

May 13, 2014 by Marla Bloch
Category: Localization Tips, Business Translation Services

Why does quality matter when you are comparing translation agencies? And how can you know what quality you'll end up with? What defines a quality-oriented translation process? And why isn't an "accurate" translation good enough? We'll answer these questions and more in this blog post on quality assurance.

Do You Speak Social Media? Making Sense of International Networks

May 6, 2014 by Acclaro
Category: Marketing, Marketing Translation Services

Are you a citizen of the country of Facebook? What about Google+, Weibo, WhatsApp, WeChat, YouTube or LinkedIn? Although the biggest social media sites go beyond physical borders, social media usage trends still often link to both geography and language. Curious to know if your company is getting the most out of the international social media scene? Read on for where you should invest your efforts in 2014.

Translation Myth-Busting: Top 10 Misconceptions About Translation (Part 1)

translation myths

Startups going global and American brands preparing for their first international launch are all eager to make their best first impression. When something goes wrong, the source of the problem can usually be traced to misconceptions about translation. Even large-scale, mission-critical projects are susceptible to stumbling, as evidenced by the recent Spanish-language website designed to support the Affordable Care Act. A toxic combination of translation myths frustrated users and undermined trust, sending the unfortunate message that serving Spanish speakers was not a top priority.

Sometimes success is defined by getting out of the way of your own preconceptions. In that spirit, we’ll cover the top ten misconceptions about translation in this two-part series. If you’re preparing to introduce your company to international customers, these tips might just spare you expensive and embarrassing errors.

How Your Company Can Benefit from Localization in the U.S.

Golden Gate Bridge

English remains the dominant language in the United States, but almost one in five Americans speaks a language other than English at home. Are you missing out on customers who are more comfortable doing business in languages other than English? Read on to learn how your company can profit from translation within the United States.

Translating Wine for China

red wine

For the first time in recorded history, the Chinese are drinking more red wine than the French. Wineries in the U.S. and Europe are looking East to reach new wine drinkers and grow revenues. But wine translation for China involves some delicate cultural and linguistic considerations. Read this post for a beginner's guide to Chinese wine translation. 

Localizing for Emerging eCommerce Design Trends in 2014

The big story in eCommerce in 2014 is the increase in mobile shopping. From Black Friday and CyberMonday around the globe to sweetheart spending in Asia, a significant shift from desktop and laptop eCommerce to tablet and smartphone is well underway.

This move has big implications for eCommerce design and localization, and if your company has global commerce in mind, you’ll want to consider these trends for your next redesign or pending launch. In this article we’ll look at seven eCommerce design trends originally featured by Armondo Roggio at and how they could impact your eCommerce localization strategy.

April Fool's Day: Pranks Around the World

April 1, 2014 by Acclaro
Category: International & Global Translation Services, Culture

April Fool’s Day used to be an occasion for telling little lies and playing harmless pranks on classmates and friends. But the pursuit of publicity and global mindshare has turned it into an entertaining battle of wits celebrated by professionals and corporations around the world.

Add Global Customers to Your Cart with Localized Payment & Shipping Options

global shopping cart

If you’re going global with your next eCommerce launch, understanding international payment and fulfillment options is essential to your success overseas. The localization process doesn’t end at your cart’s product descriptions and customer service pages. The logistics of payment and shipping should also be carefully localized, as they are vital drivers of customer service and trust. From Brazil to China, international shoppers will abandon their carts if forced to pay in U.S. dollars and wait weeks to receive their order.

In this post we’ll take a look at options for accepting international eCommerce payments and how some companies are fulfilling orders for customers around the world.

Startups: Why You Need to Get Global Fast

startup speed to market

Global scalability and speed-to-market have never been as crucial as they are today. In our hyper-connected global marketplace, copycats are replicating proven concepts and taking them to emerging markets at record speed. So how can your startup edge out the competition in the race to global?

Announcing beyont: Your Go-To Company for Global Staffing Solutions

beyont talent beyond borders

We're excited to announce the launch of beyont, a new Acclaro company specializing in pairing the world's finest language and localization talent with globally-minded companies. Are you interested in expanding into international markets but daunted by the task of recruiting qualified talent abroad? beyont can take the burden off of your teams and manage your localization staffing and recruiting efforts from A to Z, whether it's for Europe, Asia, South America or beyond.

A Mardi Gras Lesson on Food Localization

March 4, 2014 by Acclaro
Category: Culture, Localization
mardi gras doughnuts

Mardi Gras (or “Fat Tuesday” in French) is a time for eating fried foods. Though Mardi Gras doughnuts are served all around the world, these deep-fried treats take on unique shapes and flavors in each country and culture. Think of it as food localization. Read on if you're hungry for paczki, cenci, fasnacht or beignets

3 Top Translation Projects: From Gibson to Fitbit


As translation and localization specialists, we take pride in working with the best of the best across all industries. Our 2013 projects were no exception, affording us collaborations with such progressive companies as Fitbit, Visual IQ and Gibson. 

Valentine’s Day 2014: Sweetheart Spending in Asia

February 13, 2014 by Acclaro
Category: Culture, Marketing Translation Services
Valentine's Day in Japan

Valentine’s Day isn’t just a Western affair. Like love, holiday traditions cross borders, and with them comes big commerce. The thought might count for many, but the spending on Valentine’s Day gifts really adds up.

Holidays in translation always have a localized flavor, though. Gifts vary, as do who sends them, who gets them, and when they’re traditionally sent. For some, Valentine’s Day is the smaller of the big spends.

So what’s it going to cost you to say “I love you” around the world? It depends on the gifts and it depends on the culture. Let’s take a look at how that special someone makes out in the East.

Mobile App Trends: The Golden Global Scene

global mobile app trends

The global mobile app scene is exciting, especially for publishers who are tapping into lucrative international markets through successful localization strategies. This summary of 2013 mobile app data and trends can help you get a vision for marketing your app to users around the world this year. 

Fashion-Forward Zalora Tackles Southeast Asia

zalora asian eCommerce

What do fashion, eCommerce and Southeast Asia have in common? Forecasts are strong for the dominance of all three in 2014, particularly with the launch of consumer-to-consumer (C2C) marketplaces. Read on to find out more about the implications these trends have for consumers and sellers alike.

< | | 2 | | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | >

Subscribe to this blog

RSS feed

About this blog

Smart, fun and useful. Acclaro shares news and tips on translation, localization, language, global business and culture.


software cost tips technology & localization industry language entertainment southeast asia arabic website marketing mobile acclaro languages of the world acclaro localization and translation services acclaro world language map world language map arts sports & culture europe eastern europe africa french international business north america latin america middle east swedish asia german chinese documents case study localization retail quality transcreation spanish south america italian english ecard networking portuguese romance languages japanese staffing technology machine translation cost savings acclaro games language apps elearning localization multimedia translation multimedia localization elearning translation training translation ecommerce localization bitcoin cryptocurrency global ecommerce bitcoin regulation bitcoin exchanges china chinese translation chinese localization beijing localization cantonese and mandarin translations translation for business in china business translation in chinese top retail markets in the world new retail openings retail markets acclaro black friday cyber monday cyber week cyber monday woche single’s day bachelor’s day holiday shopping online borderfree doorbuster sales global holiday ecommerce healthcare initiative spanish healthcare mt case study mobile apps mobile app translation app store optimization aso mobile app thai translation ecommerce in asia valentine’s day valentines in japan valentines in south korea chinese valentine’s day singles day translation project fitbit visualiq gibson mardi gras food localization globalization consulting localization staffing localization recruiting startups global scalability international ecommerce international payment international order fulfillment global online shopping acclaro april fool’s stories usaapril fool’s stories germany april fool’s stories ecommerce ecommerce design wine translation marketing translation english remains the dominant language in the united states but almost one in five americans speaks a language other than english at home. are you missing out on customers who are more comfortable doing business in languages other than english? read on to learn how your company can profit from translation within the united states. translation myths translation mistakes international translation misconceptions translation errors translation process translating startups marketing translations translation marketing international social media qa quality assurance quality translations global apps app localization app translation app store translation global startups international app launch press release translation international press release global pr global press release press release localization kontax translate news international marketing video localization video translation video translation agency brazil brazilian portuguese english-to-portuguese translation boston translation services boston web translation boston translation agency global branding international branding global brand evaluation lithuanian translation lithuanian language translation adapt to lithuanian translators translation ecommerce in india business travel business travel apps international banking financial services translation marketing transcreation international copywriting website translation website localization japanese translation english-to-japanese translation japanese translation services translation solutions web localization mobile app localization iphone 6 glocal global brands translation services translation agency translation partner global content marketing localization world business case for translation